Young Ideas and Henmores are sister stores, united by a shared commitment to quality, style and exceptional customer service. While each brand has its own distinct identity, both offer expertly curated collections and a premium shopping experience.
Established in 1968, Young Ideas is a multi-award-winning luxury fashion boutique, offering premium womenswear and menswear from world-renowned designers, supported by expert styling and five-star service.
Founded in 2018, Henmores is a premium country lifestyle store, inspired by life outdoors and rooted in the Derbyshire countryside, offering timeless wardrobe essentials for a life well lived.
Read more about our stores below…
Young Ideas
Established over 50 years ago, Young Ideas is a multi-award-winning luxury fashion boutique, offering a carefully curated edit of premium womenswear and menswear.
We understand how clothes can make you feel and provide expert styling advice to help you find the perfect outfit - whether it’s for a special occasion, a wardrobe refresh, or a thoughtful gift.
Henmores
Henmores is a premium country lifestyle retailer, offering wardrobe essentials for outdoor living - from walks in the Peaks to days at the beach.
Rooted in the Derbyshire countryside, our team brings expert knowledge of country life, our brands, and exceptional customer service. Our flagship store is in Ashbourne, inspired by the Henmore Brook and the stunning local surroundings. We also have a second store at Peak Village, Rowsley, near Chatsworth House, set in a vibrant lifestyle and retail destination.
Our Ethos
At Young Ideas and sister brand Henmores, we believe every piece - whether designer fashion or country lifestyle essentials - is an investment in how you feel and live. Each season, our collections are carefully curated to suit your style, your lifestyle, and the Derbyshire surroundings that inspire us.
Both brands offer a friendly, bespoke service, including personal styling, virtual appointments, tailored alterations, and a warm welcome with coffee or fizz. Together, we provide a client-focused, luxury shopping experience that blends fashion and country living with world-class expertise.
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Our History
Founded in Ashbourne in 1968, Young Ideas has been a leader in luxury fashion retail for many years. In 2008, the business was acquired by businesswoman and former client Anne Wright, who continues to preserve its heritage while investing in its future.Now spanning multiple locations - including the flagship Young Ideas store in Ashbourne, boutiques in Lichfield and Peak Village, an outlet and a thriving online store - Young Ideas has grown significantly over the past 18 years.
Sister brand Henmores, a premium country lifestyle retailer, is also based in Ashbourne and Peak Village, with its flagship store located on the site of the original Young Ideas. At its heart, Young Ideas & Henmores remains true to its founding values: strong local roots and an exclusive edit of premium designer fashion.
